Evenings in New York arrive with a welcome shift. The afternoon's heat begins to fade; theater crowds gather around Broadway, and the lights of Times Square take over the skyline. After a day spent walking, sightseeing, shopping, or moving between meetings, the city invites you to slow down without losing its energy.
At ROW NYC, that transition can happen inside the hotel at Percy All Day. The lobby's daytime café culture gives way to a more social evening atmosphere, making it easy to order a signature cocktail, share a few bites, and settle in before the next part of the night. Whether you are preparing for a Broadway show or returning from one, evening cocktails at Percy All Day is the perfect atmosphere, and it is located just steps from your guest room.
Let the Day Shift into Evening
A packed New York itinerary can make the hours blur together. Morning coffee turns into museums, shopping, neighborhood walks, and dinner plans before you have had a chance to pause. Percy All Day creates a natural break between the daytime rush and the energy of the night ahead.
Return to ROW NYC, freshen up, and meet downstairs for a drink. The setting keeps you connected to Times Square, but gives you a comfortable place to sit, talk, and decide what comes next.
Friends, couples, and colleagues can use the bar as an easy meeting point before the night begins.
Find Your Signature New York Cocktail
A memorable evening often begins with a drink that suits the setting. Percy All Day brings a Midtown personality to the experience through house cocktails such as the 8th Avenue Spritz and Broadway & Bourbon.
The 8th Avenue Spritz feels made for the moment when daylight softens over the West Side. Its name connects the drink to the avenue outside ROW NYC, turning a cocktail into part of the neighborhood experience. It is an easy choice before dinner, before a show, or whenever you want the evening to begin on a bright note.
Broadway & Bourbon offers a different mood. The name calls to mind theater marquees, curtain calls, and the classic character of a bourbon cocktail. It fits naturally into a pre-show ritual but feels equally appropriate after the final bow when you want to keep the night going and talk through the performance.
Choose the cocktail that matches your plans, then settle in as the lobby takes on its evening personality.
Order Shareable Bites and Stay a While
Cocktails are even better when the table has something to share. Percy All Day offers bites that allow guests to turn a quick drink into a more relaxed evening without committing to a formal meal.
Shareable plates work well before a later dinner reservation or after a long day when the group would rather stay close to the hotel.
This style of dining suits New York travel because plans often change. A show may end later than expected, an attraction may run long, or the group may decide that a comfortable seat and another round sound better than crossing town. Percy All Day gives you the freedom to keep the night simple.
Take In the Artistic Atmosphere
The experience is not only about what is in the glass. Percy All Day reflects the colorful, creative energy surrounding ROW NYC. The atmosphere feels social, expressive, and connected to the theater district just outside.
As guests move through the lobby, the space becomes its own kind of stage. Some are dressed for Broadway, others are returning from dinner, and some are simply taking a break before stepping back into Times Square. The mix creates a lively backdrop without requiring a formal nightlife plan.
The artistic setting works for conversation and people-watching. Recap the day, toast a special occasion, or simply take in the scene without leaving the hotel.
Make Percy All Day Part of Your Night Out
The location allows Percy All Day to fit almost anywhere in an evening itinerary. Begin there before a nearby Broadway performance, then walk to the theater without rushing. Stop in after sightseeing before heading to dinner in Hell's Kitchen. Return after the show for a final cocktail and a chance to discuss favorite scenes.
It can also be the destination for the evening itself. Not every night in New York needs several reservations and a complicated route. After miles of walking, a relaxed drink downstairs may be exactly the plan you need.
Because your guest room is close by, the evening has an easy ending. There is no long subway ride back to the hotel and no need to wait for a car in the middle of Times Square. Finish your cocktail, head upstairs, and recharge for another day in the city.
A Better Way to Unwind in Times Square
New York nightlife is often associated with crowded clubs, hard-to-get tables, and late-night travel across Manhattan. Percy All Day offers another version: signature drinks, shareable food, creative surroundings, and the freedom to enjoy the evening on your own terms.
The 8th Avenue Spritz can begin the night with a sense of place. Broadway & Bourbon can close it with theatrical character. Between the two, the bar gives ROW NYC guests a social space where the city's daytime pace softens into an evening worth lingering over.
Ready to experience Times Square from morning through night? Book your stay at ROW NYC and raise a glass at Percy All Day, just steps from your room.