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Your Adventure Starts Here at ROW NYC - New York
our story

YOUR NYC ADVENTURE STARTS HERE

The energy of New York City begins the moment you arrive at Row NYC. Surrounded by the lights of Times Square and the excitement of Broadway, the hotel offers a modern retreat in the middle of Manhattan’s nonstop rhythm. Days start with coffee and possibility at Percy All Day, continue through iconic streets filled with culture, entertainment, and discovery, and end in thoughtfully redesigned guest rooms inspired by the craftsmanship of the Theater District. 

A Fresh Perspective at ROW NYC - New York
the vision

A FRESH PERSPECTIVE

Newly reimagined spaces, modern accommodations, and a renewed energy redefine the experience at Row NYC. Inspired by Broadway craftsmanship and the spirit of Manhattan, the hotel blends comfort, convenience, and city excitement in the heart of Times Square.

Hotel Highlights

Modern Guest Rooms

Thoughtfully redesigned guest rooms combine smart layouts, modern finishes, and inviting comforts inspired by Broadway’s traditional craftsmanship, creating the perfect place to recharge after exploring New York City.

Pet-Friendly Stays

Traveling with your furry companion is easy at Row NYC. As one of the welcoming pet-friendly hotels in Times Square, the hotel offers comfortable accommodations for guests traveling with dogs and cats.

Dining at Percy All Day

From espresso and pastries in the morning to cocktails and comfort food at night, Percy All Day brings together all-day dining and lively city energy in one inviting social space just off the lobby.

In the center of it all

In the center of it all, yet a world apart. ROW NYC offers an enviable address steps from Times Square, Broadway, and Central Park, Rockefeller Center, Hudson Yards, and New York City’s top attractions, restaurants, and transportation hubs.

Comfortable and Inclusive Stays at ROW NYC - New York
Accessibility

Comfortable & Inclusive Stays

Row NYC is ADA-compliant and offers accessible guest rooms, elevators, and public spaces designed to provide a comfortable and convenient experience for all travelers visiting New York City.

Learn More for Comfortable & Inclusive Stays
our journey

The Evolution of an Iconic Address

1928

Originally opened as Hotel Lincoln, the property became one of the tallest hotels west of Broadway and featured elegant Art Deco-inspired interiors.

1957

The hotel was reintroduced as Hotel Manhattan following a major renovation that modernized the property and added the iconic rooftop neon “M.”

1969

Renamed Royal Manhattan, the hotel reflected the changing spirit of Midtown Manhattan during a transformative era for Times Square.

1980

The property reopened as Milford Plaza Hotel and became widely recognized through its memorable “Lullaby of Broadway” advertising campaigns.

2026

Row NYC reopens with fully renovated guest rooms and refreshed public spaces, introducing a modern new chapter in the heart of Times Square.

2014

Following a major renovation, the hotel relaunched as Row NYC with a contemporary design inspired by urban energy and Broadway culture.

Moments That Capture 5 ROW NYC - New York
Modern hotel room with Cityscape view at ROW NYC - New York
The Evolution with Cozy room and soft bed at ROW NYC - New York
The Evolution with cozy bedroom corner with a white bed at ROW NYC - New York
Crafted Food & Drinks at ROW NYC - New York
MANAGED BY HIGHGATE

MANAGED BY HIGHGATE

ROW NYC is proudly managed by Highgate, a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate's portfolio includes properties across the U.S., Europe, and the Caribbean, with a proven track record of transforming properties into market-leading destinations.