About Us

New York Times Square Hotels

ROW nyc has pioneered a unique type of hotel, meeting NYC’s urban grit with grandeur and offering a completely contemporary experience with an incomparable front-row seat at Times Square. Our guests are undeniably in the middle of it all, with access to everything and anything.

The hotel’s rooms and corridors were reimagined by internationally renowned design and architecture firm Gensler. Clever room layouts and storage features lend a spacious feeling to each room, and our signature look sets bright, bold wall graphics against crisp white and neutrals to create spaces our guests want to spend time in. 

For dining options, ROW nyc has cornered the market on quality and selection in Times Square. 

Whether you’re an early bird or a jet-lagged traveler, you’ll appreciate District M’s excellent coffee drinks and array of sweet and savory pastries from some of NYC’s finest bakeries. In the evenings, District M does a costume change and comes alive as a lounge, serving a selection of fine wines and beers, hand-stretched pizzas, charcuterie plates, and hearty salads.

We look forward to welcoming you to ROW nyc, a hotel that’s More New York Than New York.