Toys “R” Us

This Times Square Toys “R” Us NYC store is unlike any other toy store – anywhere. Complete with its own indoor Ferris wheel, visitors can also have their picture taken and displayed on the store’s own jumbo LED screen on Broadway.
About Toys “R” Us: In 2001, Toys “R” Us opened its international flagship store in New York City’s Times Square, which quickly established itself as The Center of the Toy Universe. Toys “R” Us NYC is replete with a 60-foot Ferris wheel, a 20-foot animatronic T-Rex dinosaur, a life-size Barbie dollhouse and a New York City skyline constructed entirely of LEGOs, Toys“R”Us NYC has become one of the top tourist attractions in the Big Apple for families from around the world. The prestigious Zagat’s U.S. Family Travel Guide has rated Toys“R”Us NYC the top family destination in New York City. Toys“R”Us is known as THE toy authority for generations of parents and kids alike. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection under one roof. Featuring its iconic mascot Geoffrey the Giraffe, who was introduced in February 1960, along with its catchy jingle “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid,” Toys“R”Us is one of the most recognized and beloved brands in the world. For more than 65 years, Toys“R”Us has been a favorite destination for kids and grown-ups alike with its impressive assortment of toys, games, learning aids, electronics, children’s apparel and juvenile furniture. With nearly 600 stores throughout the United States, Toys“R”Us offers a broad selection of unique toys, including those that can only be found at Toys“R”Us, old favorites and great values under one roof. With knowledgeable and toy-trained staff members always ready to help customers, Toys“R”Us is the authority when it comes to finding the perfect toy. Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 715 international stores and over 180 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City.
Toys “R” Us NYC

Distance from the Row NYC hotel: 2 Blocks


  • 1514 Broadway, New York, NY 10901

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