M&M’s World New York

Boasting three stories dedicated to the fun of M&M’S Brand Chocolate Candies and more, M&M’s World New York NYC visitors can choose from over 4,000 one-of-a-kind gifts and souvenirs designed exclusively for this Times Square store.
About M&M’s World New York NYC: Offering a wide range of M&M’S chocolates and merchandise, the M&M’S World stores reflect the huge popularity of M&M’S, the world’s most popular confectionery brand. The stores’ merchandise includes apparel, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and specially-designed M&M’S branded items that reflect the personalities of the cities – Las Vegas, New York City, Orlando, Henderson and London – where the stores are located. Opened in 2006 and positioned in the heart of Times Square, M&M’s World New York NYC features 25,000 square feet on three levels that are packed with a huge range of exclusive M&M’S chocolates and merchandise, including clothing, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and specially-designed New York-themed M&M’S branded products. In 2012 M&M’S World New York launched the Personalized Printer, which will allow guests to create customized M&M’S right in the store. Store visitors can select from a variety of images, as well as create customized messages that will be printed on M&M’S Brand Milk Chocolate Candies in about two minutes. Forrest Mars invented the recipe for M&Ms chocolate during the Spanish Civil War. Mars saw soldiers eating pieces of chocolate covered with a hard sugary coating. The coating preventing the candy from melting in the sun. Forrest Mars received a patent for his manufacturing process on March 3, 1941. M&Ms chocolate were first sold to the public in 1941, packaged in cardboard tubes. In 1948, the packaging changed from a tube to the brown plastic pouch known today. The letter “m” is printed on each candy with vegetable dye. In 1954, “M&Ms Peanut Chocolate Candies were introduced. That same year, the M&Ms brand characters and the famous slogan “The milk chocolate melts in your mouth, not in your hand” were both trademarked.

Distance from the Row NYC hotel: 5 Blocks


  • 1600 Broadway, New York, NY 10019

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