Offering an interactive make-your-own stuffed animal retail-entertainment experience, Build-A-Bear Workshop NYC is an irresistibly fun and unforgettable must-do, right on New York’s iconic 5th Avenue.
About Build-A-Bear Workshop: Build-A-Bear Workshop was born from an idea a 10 year old girl, Katie, and its founder Maxine had when they were out shopping for stuffed toys. When they couldn’t find the stuffed toy she wanted, Katie said, “These are so easy, we could make them.” She meant they could do a craft project, but what Maxine heard was so much bigger. Maxine looked around to see if they could buy a business, like a factory that made stuffed animals and make it even more successful. She found a few that made stuffed animals, but no one wanted to sell. Katie thought they should just do it, and so they did. They decided to reinvent the idea of making your own stuffed animals for mall-based retailing. Every adult that was asked about the idea said it would never work. “Why would anyone ever want to make their own stuffed animal?” But every kid said “Where is it?” and “When can I do it?” Maxine’s first teddy bear, “Teddy”, was her first best friend and helped shape who she is today, so she knew just how meaningful teddy bear friendship could be. Build-A-Bear Workshop opened its first store in 1997 at the Saint Louis Galleria in St. Louis, Missouri. Today, there are over 400 stores worldwide and over 120 million furry friends adventuring around the globe. Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive
make-your-own stuffed animal retail-entertainment experience. Guests who visit a Build-A-Bear Workshop store enter a recognizable and distinctive teddy bear
themed environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home. Store associates, known as master Bear Builder associates, share the experience with Guests at each phase of the bear-making process. Regardless of age, Guests enjoy this special place where they create a memory with their family and friends.

Distance from the Row NYC hotel: 4 Blocks


  • 565 5th Avenue, New York, NY 10017

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